Simply put, copywriting is any form of written content which motivates people to take action - whether that's make a donation to your charity, support a campaign for change or buy a product.
It could be the information on your website, a script for a promotional video, an email marketing campaign or a schedule of social media posts. Copywriting is everywhere and it's worth doing right, if you want to genuinely connect with your customers, supporters and community.
There's always a story to tell! And I'd love to help you tell it.
Media organisations in 2024 have been pared back in terms of people, time and capital, so if a press release arrives in their inbox ready to go, then there's a much better chance you'll succeed in getting coverage - in other words, getting your name, your business and your message out to new and existing audiences.
Press coverage, whether online or in print, builds brand awareness, helps with Google search rankings and, most importantly, gives you authenticity and authority in your chosen industry or space.
A regular blog helps build connection with your customers and followers. Sending or publishing your content every week, month or quarter will help you stay visible and relevant. You are the expert when it comes to your business and people want to hear what you have to say.
If you love to write and just want someone to make sure it sparkles, I'm ready to be that someone. And if you're short on time - and let's be honest, who isn't these days, especially in business - let me bring your ideas to life.
Business owners are some of the busiest people on the planet. Yes, I know, the clue's in the name, but, sometimes running a business from day to day, and month to month, means you don't have the time to stop and take stock of just how far you've come.
Industry or community awards are becoming more and more popular and sought after as recognition of the impact that businesses or organisations are making in their chosen areas of expertise. If you need help pulling your key achievements together for the award submissions, so that you hit the criteria and meet that entry deadline, get in touch.
Social media audiences are getting harder to reach. In an age of scrolling fatigue and shortened attention spans, your content needs to stand out and hit the right people at the right time.
I can help you plan and create a campaign for your channels to ensure your pages stay active and your followers engaged. Sometimes keeping your company's name on the feeds of those who support you can be as easy as scheduling regular content and if that's what you need help with, please do drop me a line.